9/1/2023 0 Comments Cine en universal studiosThe Hollywood studio behind the “Fast & Furious” and “Jurassic World” franchises is the only major player to reach this kind of agreement with major exhibitors, who have until now clung to the standard 90-day theatrical window, but it is likely not the last.Įarlier this summer, Universal made a similar agreement with the nation’s largest chain, AMC Theaters. Films that open to $50 million or more, however, will stay in theaters exclusively for at least five full weekends, or 31 days. If this method seems to be successful for the production companies, then Universal Studios will certainly not be the last production company to “break the theatrical window”.Universal and Cinemark announced Monday a multiyear agreement that guarantees three full weekends, or 17 days, of theatrical exclusivity for Universal and Focus Feature titles before a film can become available to rent on demand. While this might be a good solution for now because of the closure of the cinemas, this might not be positive for cinema chains in the long run. They’re sending films now straight to streaming platforms instead of postponing the theatrical release. Because of the lockdown, many production companies need to come up with new ways to release their movies and as the audience spends more time indoors, major companies are responding to an increase in Video-on-Demand and streaming platforms subscriptions. After seeing the success of the release they have decided to release more films either directly to Video on Demand or drastically reduce the time movies go from the cinemas to home entertainment platforms. The reason? Universal Studios released Trolls World Tour, which broke digital sales records, directly on “premium” video on demand. AMC Theatres mentioned that they would ban Universal Studios films in America and later it was also announced that O deon and Cineworld would do the same in the UK. A few weeks ago, the film industry was turned upside down due to shocking announcements.
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